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Scenario 2:

Take risks, get messy… you can’t afford not to. Expect occasional failure.

What we find:

Increasingly today, leaders are expected to do more than manage teams and inspire others. Competition, market expectations and the increasing rate of change demands that companies count on leaders at all levels of the organization to be highly flexible, adaptive and innovative in rapidly changing, ambiguous environments.

Delivering on these expectations requires a significant tolerance for risk. This is a tall order given that most organizations have a short memory for successes and a long memory for failure. Often the safest course is to focus most of your energy on meeting your goals and not biting off more than you can handle.

While that may appear to be safer, it makes you look just like the majority of the people at your level. And that’s not a safe place to be!

Have you considered:

You can plot another course: Brand Management. Consider strong brands you know in the marketplace, the best one’s are always bringing new products and services to the marketplace. Some fail but for companies with strong brands, that’s rarely a significant setback – New Coke anyone?

By building a strong Leadership Brand for yourself, you can enjoy the same benefits. A strong reputation for success, and confidence in your skills, relationships and networks will give you the leverage and political capital you need to take effective risks. And when you have a strong brand, failures can be absorbed and positioned as valuable learning experience within a broader context of success.