Q. In general, why is a Brand survey valuable?

A. The most honest way to gauge your current Brand and impact is to tap the perspectives of those in your marketplace. You are an expert in knowing your intentions; others are the experts in expressing your impact.

Q.   How is the Personal Brand Market Survey different from or similar to other 360 or feedback instruments I might have taken?

A.  Our Brand Market Survey gather “market data” from those in your marketplace who influence your Brand. By asking primarily open ended questions, the survey tends to yield different results than other instruments. (See sample survey questions). As an additional benefit, you view each complete respondent’s survey as a single document – not a report of aggregates. You truly see how each person sees you and experiences you.

Q. In general, why does a self-assessment help, if my focus should be on my “marketplace?”

A.  Your self-assessment is an important basis for comparing your “reality” of yourself and your impact, with that of the marketplace.

Q.  Are inventories such as MBTI and FiroB still relevant tools for professional development?

A.   Yes – for professional and personal development! Gaining personal insight is a key to effectively influencing others and meeting others where they are. By knowing and being honest about who you are, you can understand how to best bring who you are to situations. Therefore, tools for determining preferences and  personality style tendencies, as well as 360 and our own Personal Brand survey are recommended for leaders, those focused on self-development and those who seek to exert greater influence.

Q. I took the MBIT or another survey like it years ago.  Is there value to my retaking it?

A.  As part of your Brand strategy for your current marketplace, an updated profile (such as MBTI or another instrument) can be very useful.  Re-interpreting your profile alongside your survey results can you create a more realistic Brand strategy that is aligned with your preferences or personality style.

Ongoing feedback and self-awareness are an important part of our client’s leadership development efforts.  We use a variety of online assessment tools to provide those committed to their leadership development and effective Brand Management with critical data on their current Brands and opportunity areas.  
 
The foundational assessment we use is the Leadership Brand Market SurveySM.  This survey is used with our signature Managing Your Leadership BrandSM workshop and provides participants with valuable feedback about their personal and professional impact that is often missed with traditional 360-degree assessments.  
 
You can begin your own journey toward increased self-awareness and more effective Brand Management by taking one of the following Brand Management Self Assessments.  You will receive a report evaluating you on six Brand Management attributes that will allow you to begin to evaluate where your brand is strong and where additional work may be needed.  
 
Experienced Leaders Self Assessment
Emerging Leaders and High Potentials Self Assessment